To market, to market...

I found this in the Graphis Design Annual 2009.  As a bit of a creative writer myself, I'm always interested in designs that use clever or witty text in order to relay a message.  This design for Central Market, done by McGarrah/Jessee, is just amazingly hilarious to me.  I love the conversational nature of the text.  It personifies the bag, gives it a personality, and honestly makes the new owner of said bag think about how they will now use it.  I love the bit about wanting to be a kite.  All in all, I think the design works amazingly well, giving a little levity to what might otherwise be a very mundane chore.